Stephen Nuño-Pérez - NBC News
April 17, 2018
Researchers have seen increased voter interest and turnout in campaigns where the candidate steadily invested in Spanish-language television ads.
Political candidates have been reluctant to invest in Spanish-language television ads, but in this high-stakes midterm year, a growing body of research suggests it can give candidates the edge that can put them over the top in a close election.
Research by Rudy Alamillo and Loren Collingwood at the University of California, Riverside, argue that these appeals can have a positive impact on non-Latino candidates, and that the notion that shared ethnic backgrounds are needed for an explicitly ethnic appeal to work is misguided.
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